bunny BISOUS Exclusive Interview: Filippa Berg

JF: For readers unfamiliar with your work, would you mind describing what you do a bit?

FB: My job is being the fashion editor of a free Stockholm magazine called iCITY. But I do various things on the side, mostly styling. Sometimes I model, talk on the radio, and I've been in some short movies. Recently I was the hostess of Go-See TV during Stockholm Fashion Week. I know some people in the industry here [in Sweden] and they often call me when they need help with different things and I'm glad to help out!

Go See 4. Fashion Stalking, Diane Pernet and Sandra Backlund*

JF: What was your childhood like? 

FB: Happy! I spent most of my time backpacking with my parents. We lived on beaches in Greece and took trains through Europe and the north of Africa. It was exciting. I didn't spend much time with other kids, though; I learned to play with myself. And I really didn't like school at all. 

JF: Who is your favorite new Swedish designer? 

FB: Personally I rarely buy new clothes, but really like what the designer Ann-Sofie Back is doing. She is truly an inventor! 

JF: Why do you think the Swedes have such brilliant taste?

FB: Swedes -- especially in Stockholm -- are very anxious about trends. We travel a lot and read loads of fashion magazines. The funny thing is that most of us end up looking just the same; right now everyone looks like they're living on the Lower East Side! People dress up all of the time hoping to be seen by [streetstyle photographer] the Facehunter. I just dress my own way, and I've had the same style since high school. But it is true that we do have some really talented designers here. Sweden has a good climate for creative people: maybe it's because not so much happends here and people have time to concentrate on their work? Or perhaps it's since Sweden is such a small country.

JF: Who is your favorite subject of nonfiction? 

FB: Andy Warhol! I have been fascinated with him since I was 13 and I've read all kinds of books about him. Right now I'm reading his diaries. Can't get enough!

 

JF: What makes you laugh uncontrollably? 

FB: Champagne! 

JF: Do you believe in luck? 

FB: Yes. For me, luck is to be true to oneself; that's the only way to feel free.

JF: How would you describe your personal style? 

FB: Psychedelic schoolgirl! 

JF: What do you consider to be your greatest achievement thus far? 

FB: That I believe in myself and have been learning by doing. 

JF: What is your favorite fairy tale, and why? 

FB: Michail Bulgakov's The Master and Margarita, because it's full of beautiful imaginary images and wisdom. 

JF: What are three of your favorite songs? 

1. Positivly 4th Street - Bob Dylan
2. Gimme Shelter - The Rolling Stones
3. Oh Yoko! - John Lennon 

JF: What do you enjoy doing most in your spare time? 

FB: Flea markets, parties, and decorating my new home. 

JF: What is your favorite meal of the day? 

FB: Any meal I don't have to cook myself. I'm completly lost in the kitchen. I mostly eat granola. 

JF: If you could live in any era, which would you choose? 

FB: I haven't been there yet, but I think San Francisco would suit me.

JF: Where did you grow up?

FB: In Södermalm, the more bohemian part of Stockholm.

JF: Who are your favorite photographers - fashion or otherwise? 

FB: Richard Avedon, Bob Richardson and Sara Moon.

JF: Who are your heroes? 

FB: John Lennon.

Filippa is our Summer Bunny Muse: view the full-size collage here

bunny BISOUS

and a sincere "merci beaucoup" to my bunny amie, 

the talented and fascinating Miss Filippa Berg

xx jf

*to view Filippa's entire Go-See TV Stockholm Fashion Week coverage, bunny hop here!

Comments

[Rhiannon]

She is absolutely wonderful!!! Could I do a little feature on this and your style interviews in my blog? I'm having so much fun going through all your posts.

[Marianne]

What a wonderful post! It is very inspiring.