Before Teen Vogue... There Was Junior Bazaar

Hearst may no longer have much to offer the teen fashion publishing niche since the July 2006 bust of Elle Girl -- and no, by no means does your bunny consider their "replacement" CosmoGIRL! a fashmag by any stretch of the imagination -- yet Condé Nast has not always reigned supreme. 

Condé's Teen Vogue may indubitably be the most mainstream fresh-faced fashion bible, but from 1945-1948 Hearst had the haute market cornered with Junior Bazaar, an analogous concept overseen by legendary Harper's Bazaar art director Alexey Brodovitch.

Alexey intended to reach a younger audience through his bold employment of color, graphics, and photography. The influence of his youthful perspective on high fashion (as featured in Junior Bazaar) can still be seen today in the dainty aesthetics of Lula, Preen, and Soma.

bunny BISOUS,

xx jf

PS: All preceding Junior Bazaar images are the work of renowned photographer (and ex-husband of 1950's supermodel Anne St. Marie) Tom Palumbo.

PPS: We love the oldies too:

Vogue August 2008: The Age Issue

bB,

julia

Comments

[stevie]

well, well, well!
who'd have thought!

and i was going to say that the image of the woman on the beach looks so modern, but it may be just because it reminds me of the style of current publications (like lula, as you said..)

very interesting..