A Supreme in Stereoscopic | Amanda Laine for Jeremy Laing F/W 2008 Campaign
Jeremy Laing's fall collection -- heavily influenced by Josef Albers' (Bauhaus era abstract painter, designer, photographer, theorist, typographer, poet, and printmaker) Homage to the Square -- came alive this week with a freshly released 3-D campaign.
Photographer Graydon Sheppard continued to explore Laing's initial F/W inspiration via a stereoscopic three-dimensional camera, an apt instrument considering that the designer does not run print advertisements. Albers' work catalyzed conceptual and Op artists to further explore his fascination with perception.
Laing selected his fellow Canadian (and bunny amie) Amanda Laine of Supreme to realize the main objective of the Bauhaus movement: unifying art, craft, and technology. The Albers effect came to full fruition with Claire Edmondson's appositely sparse styling. Schön! Leuchtend!
Looking forward to his Spring/Summer 2009 presentation at Bumble and bumble! Stay tuned...
a special danke to Portia Holt at Company Agenda and Frank Griggs at Jeremy Laing