JF: For readers unfamiliar with your work, would you mind describing what you do a bit?
FB: My job is being the fashion editor of a free Stockholm magazine called iCITY. But I do various things on the side, mostly styling. Sometimes I model, talk on the radio, and I've been in some short movies. Recently I was the hostess of Go-See TV during Stockholm Fashion Week. I know some people in the industry here [in Sweden] and they often call me when they need help with different things and I'm glad to help out!
Go See 4. Fashion Stalking, Diane Pernet and Sandra Backlund*
JF: What was your childhood like?
FB: Happy! I spent most of my time backpacking with my parents. We lived on beaches in Greece and took trains through Europe and the north of Africa. It was exciting. I didn't spend much time with other kids, though; I learned to play with myself. And I really didn't like school at all.
JF: Who is your favorite new Swedish designer?
FB: Personally I rarely buy new clothes, but really like what the designer
Ann-Sofie Back is doing. She is truly an inventor!
JF: Why do you think the Swedes have such brilliant taste?
FB: Swedes -- especially in Stockholm -- are very anxious about trends. We travel a lot and read loads of fashion magazines. The funny thing is that most of us end up looking just the same; right now everyone looks like they're living on the Lower East Side! People dress up all of the time hoping to be seen by [streetstyle photographer]
the Facehunter. I just dress my own way, and I've had the same style since high school. But it is true that we do have some really talented designers here. Sweden has a good climate for creative people: maybe it's because not so much happends here and people have time to concentrate on their work? Or perhaps it's since Sweden is such a small country.
JF: Who is your favorite subject of nonfiction?
FB: Andy Warhol! I have been fascinated with him since I was 13 and I've read all kinds of books about him. Right now I'm reading his diaries. Can't get enough!
JF: What makes you laugh uncontrollably?
FB: Champagne!
JF: Do you believe in luck?
FB: Yes. For me, luck is to be true to oneself; that's the only way to feel free.
JF: How would you describe your personal style?
FB: Psychedelic schoolgirl!
JF: What do you consider to be your greatest achievement thus far?
FB: That I believe in myself and have been learning by doing.
JF: What is your favorite fairy tale, and why?
JF: What are three of your favorite songs?
- Positivly 4th Street - Bob Dylan
- Gimme Shelter - The Rolling Stones
- Oh Yoko! - John Lennon
JF: What do you enjoy doing most in your spare time?
FB: Flea markets, parties, and decorating my new home.
JF: What is your favorite meal of the day?
FB: Any meal I don't have to cook myself. I'm completly lost in the kitchen. I mostly eat granola.
JF: If you could live in any era, which would you choose?
FB: I haven't been there yet, but I think San Francisco would suit me.
JF: Where did you grow up?
FB: In Södermalm, the more bohemian part of Stockholm.
JF: Who are your favorite photographers - fashion or otherwise?
FB: Richard Avedon, Bob Richardson and Sara Moon.
JF: Who are your heroes?
FB: John Lennon.
Filippa is our Summer Bunny Muse: view the full-size collage
here
bunny BISOUS
and a sincere "merci beaucoup" to my bunny amie,
the talented and fascinating Miss Filippa Berg
xx jf
*to view Filippa's entire Go-See TV Stockholm Fashion Week coverage, bunny hop here!
